Social media and direct-to-consumer advertising of medical devices in the USA
£40.00
What’s allowed – and what’s not – when marketing medical devices online? Ensure your social media and DTC ads stay FDA compliant.
English
Marketing in the medical technology industry is rapidly evolving, and social media and direct-to-consumer (DTC) advertising platforms have become powerful tools for reaching patients and healthcare providers. However, these channels present unique challenges in terms of regulatory compliance. In the USA, the Food and Drug Administration has established rules and guidelines to ensure that promotional content in these media remains truthful, balanced, and not misleading, in an effort to protect consumers while allowing companies to communicate effectively about their products. This article by Madhavi Bellamkonda discusses the fundamentals of advertising and promotion of medical devices before examining in more detail the FDA’s DTC advertising requirements, social media platforms and their related regulatory requirements, celebrity endorsements and influencer marketing, and a recent rule on the use of consumer reviews and testimonials with respect to artificial intelligence.
Specification: 7 pages plus covers, in English, supplied by email as a PDF.
This article has been published in the November 2024 issue of the Journal of Medical Device Regulation.
